Minneapolis – St. Paul Radio Group

KTMY (107.1 MHz FM) is a radio station operated by Hubbard Radio, LLC, and airs non-political, female-oriented talk branded as “My Talk 107.1.” The station was originally licensed to serve New Richmond, Wisconsin as WIXK-FM, simulcasting the country music format of that city’s WIXK 1590 AM. Hubbard Broadcasting bought both stations in 2000 for $27 million and moved WIXK-FM to the immediate Twin Cities area, where the station’s city of license was changed from New Richmond to Coon Rapids, Minnesota and its transmitter moved to the Telefarm installation in Shoreview.

On June 3, 2002, WIXK-FM adopted the WFMP call sign and dropped country in favor of a talk format, originally branded as “FM 107” (“real. life. conversation.”), that emphasized issues, topics, and conversations that catered to a female audience.

The tone of programming would modify over time as well, moving from a mix of serious and lighthearted topics to a larger emphasis on gossip, pop culture, and other not-so-serious topics by the time the station adopted the current KTMY call sign and “My Talk” branding in February 2010.