PHOENIX – 93.3 KDKB helps to fill the Alternative void in Phoenix starting today at 12:00 p.m. as it becomes ALT AZ 93-3, ARIZONA’S ALTERNATIVE.
Designed to bring the best mainstream Alternative Rock to the Valley, ALT AZ 93-3 will launch, 100,000 watts strong featuring three days of non-stop music from critically acclaimed artists such as Mumford & Sons, The Black Keys, and Coldplay plus newer Alt superstars Arctic Monkeys, Lorde, Imagine Dragons and more.
This is a format that has not been on Phoenix radio with a full signal in several years, and after investigating the desire for this kind of station, it was decided 93.3 with its great signal and creative heritage was the perfect place. “We’re excited to offer a new powerful home for Alternative music on 93.3. It’s time this music had a strong outlet in Phoenix, and it is the perfect complement for our other rock mainstays, 98KUPD and 100.7 KSLX.” says Trip Reeb, VP/Market Manager for Hubbard Phoenix.
An experienced and talented team has been orchestrated to launch this version of “Arizona’s Alternative” led by Trip who is no stranger to building a winning team with his long line of success in radio. For almost 20 years he was the architect of Alternative KROQ – Los Angeles, one of the most successful stations in the country. The Sales effort at ALT AZ 93-3 will initially be managed by Jeff England VP/DOS Hubbard Radio Phoenix, formally President and Market Manager of Clear Channel’s Phoenix cluster. Veterans to the Alternative radio scene in Phoenix, Nancy Stevens and Jaime Seidensticker are both on board in the Music and Promotion/Marketing areas, as is Drew Hutchinson as the Director of Digital Sales and Web Development.
This is a station built for Phoenix and dedicated to bringing great entertainment to the Valley and beyond. Welcome to ALT AZ 93.3 – Arizona’s Alternative!